How Many Shiny Objects Are You Juggling?
We’ve all heard of shiny object syndrome, haven’t we? When we’re constantly distracted by ‘shiny objects’ that appear way more appealing than anything else we’re trying to focus on.
It’s something I’ve noticed happens more...
...with creative people, perhaps because we’re always looking for new things to be creative with, I’m not sure. But it’s also a common trait with those interested in small homestyle businesses. Add those two outlooks together and the shiny objects seem to appear at every turn of the corner.
I, for one, have almost lost track of how many I’ve been distracted by over the years. That’s not to say, I’m not still distracted by them, I just know when it’s happening now… most of the time.
The trick with them, like so many things, is actually being aware of what’s happening around you and making a conscious decision about your choices.
These days we can find ourselves swamped with stories of success and possibilities. But it’s important to remember, we’re all looking for something slightly different, have different timeframes we want to work within, are willing to give/take different things. These success stories are not ‘one size fits all.’ Making it not just a case of being aware of what the new arrival has to offer, but also being aware of what we actually want and the compatibility.
As an example, we keep hearing how many people make a fortune on YouTube, TikTok, Twitch and other forms of streaming. Yet did you know that 97% of people on YouTube fail (2020). Or how about all those people creating a thriving business selling online? Did you know that 99% of Etsy stores fail?
Like I say, not everything suits everybody, but that doesn’t mean there isn’t something out there to suit everyone.
Over the years I’ve learned something from every shiny object I’ve followed, and like I say, there’ve been a few. Sometimes the realisation and education was quick and hit me full in the face, other times it took a little longer. And during those moments when I question my choices I always remember the story I regularly hear about traditionally successful people - most of them tried and failed at numerous things before they hit their stride. They didn’t just settle, they didn’t just stick with one thing or follow the hoards. They were always trying new things, following shiny objects, sometimes they failed, sometimes they succeeded, but in many cases it was what they learned which led to their eventual success.
It’s a way of life that many of you follow, and in many cases the main difference between us and them is the wads of cash - maybe.
So, in my opinion (just in case you’re interested in it) there’s nothing wrong with being distracted by shiny objects. It’s just a case of being aware of how you work and think, then considering if the glitter can be adapted to suit you, as opposed to you adapting to suit it. But equally as important is feeling comfortable to walk away from the concept after a pre-conceived timeframe should things not work out.
Don’t stick to a path just because you chose it. If there’s no benefit to it, if it doesn’t make you happy and doesn’t show any sign of improving, is it really worth your time? There are so many paths you can choose from.
(And should you be wondering, this article was triggered by this month's realisation, that I need to cut back on all the shiny objects I’m currently juggling. Therefore, for the next three months, at least, I’m focusing on Etsy, Facebook, Skillshare and Twitch. That is unless I come up with a great new idea, of course.)
